High-performance bulls at Nichols Farms draw buyers from around the U.S.

Feeder calf prices will continue to stay steady as Nichols Farms, a top producer of performance power bulls in the industry, sells its seed stock.

On Saturday, Nov. 8, Nichols Farms hosted a private treaty herd bull sale for buyers in northwest Missouri and southwest Iowa. The Angus, Simmental and South Devon yearling bulls sold at Nichols Farms are performance bulls that Nichols bred to their cows and heifers this past year. Performance bulls are considered to have top-notch genetics, heavy muscling, uniform calf qualities and are highly desired by producers throughout the U.S.

“Here today you will find some of the best bulls in the world,” said Dave Nichols, owner of Nichols Farms.

Producers with cow-calf herds from all over the U.S. use Nichols Farms bulls. During the private treaty sale, buyers were bidding over the phone all the way from Louisiana, South Carolina and Georgia. A beef brisket lunch was served for the buyers in attendance at the sale.

The bulls sold are performance bulls that will sire cow-calf herds. Many producers want the genetics in their herd so they can produce calves that will become feeder cattle. Feeder cattle are heifers and steers that will be fed to finish with the outcome of going to the processing plant to be produced into beef. There are herds all over the world with Nichols Farms genetics.

Nichols Farms bulls lead in using DNA technology. For the past 13 years, Nichols herd sires have been DNA profiled for beef and performance traits. Nichols holds great pride in high standards of expected progeny differences, which are qualities like weaning weight, rates of gain, yearly weight.

“We are at the top in the industry of making sure that our genetics are the best of the best,” Nichols said.  

By profiling the DNA in Nichols Farms bulls, they have been able to produce cows that are optimum for producing beef. Producing feeder cattle will continue to be a steady and reliable industry for farmers across the U.S. The holidays will offer stability as the demand for beef increases. Market predictions of a steady, stable market will continue into the new year of 2019, according to Drovers.

Rick Ayers, of Ayers Farms in Green City, Missouri, attended the sale on Nov. 8. Established in 1967, Ayers Farms has been using Nichols Farms genetics exclusively in their herd for the past 35 years.

“The sale is unique in that the animals are already pre-priced according to their performance,” Ayers said. “There’s not really an auction, the cattle are priced based on performance and you can basically walk into a pen and pick out a bull knowing what you are going to pay for it.”

Ayers Farms beef cattle operation consists of registered Angus cows, selling seed stock, feeder cattle, finishing cattle and then eventually marketing to the consumer. The Ayers family has worked to produce beef that is high quality enough to sell directly to the consumer or to their local grocery store in Green City. Nichols Farms was the perfect fit for their commercial cattle operation.

“We were looking for a home that was commercially oriented in terms of their cattle,” Ayers said. “We wanted someone who believed in pasture environments and truly kept the cattle the way they were going to be raised in commercial situations. We got our first bull there and we liked the results and we just kept going back.”

The cattle were not the only factor that drove Ayers Farms to stick with Nichols Farms genetics.

“It was more about the people than it was about the cattle because the people at Nichols treated us honestly and fairly and we never had a problem that we couldn’t work out,” Ayers said. “We always walked away with both sides being happy. That was a big selling point for us folks.”

Nichols Farms is in the cattle business, but they will always be in the people business. The private treaty sale on Nov. 8 was no different.

Regan Ragsdale

About the Author Regan Ragsdale

As I walked into my first class at the University of Missouri, it gave me a minor heart attack to know that there were more people in the lecture than there are in my hometown. That’s right, my hometown of Holliday, Missouri, has a total population of 133 and sits an hour due north of Columbia, Missouri. Being raised on a row crop and cattle operation is a way of life that I would never trade. Growing up with two little brothers, I always had someone to show cattle with, play catch and be my best friend. Throughout my four years at Paris High School, I was highly active in FFA, FBLA, NHS, student government and sports. However, my deep roots in agriculture led me to spend most of my time in the agriculture building with the Paris FFA Chapter. Being the Paris FFA Chapter president, Area IV FFA president, and now serving as the Missouri FFA state secretary has allowed me to foster my love for agriculture in new and exciting ways. I am eager and ecstatic to broaden my agriculture and communications knowledge by writing for the CAFNR Corner Post this fall!