Consumers often don’t have an accurate understanding of how those in the agriculture industry produce our food. Information can be misleading and confusing. Meat production, in particular, comes under scrutiny from a variety of groups.
To help educate consumers about the processes of producing meat, the members of Mizzou Collegiate Cattlewomen will host their annual Meet Your Meat event from 11 a.m. to 2 p.m. on April 27 at Lowry Mall. The event is a fundraiser for the organization and an opportunity to explain how food is produced from the pasture to the plate.
Club members bring a live heifer or steer onto campus to encourage students to stop and ask questions.
“I think it would be interesting and beneficial to me to learn where my food comes from,” said Danyelle Dieckman, an MU student in the nursing program. “It is a lot more efficient and credible way to get information from knowledgeable people who know what they are talking about versus reading about it online or in an article.”
The club will also be selling ribeye sandwiches, chips and drinks. The club usually makes about 600 sandwiches and typically sells out.
This is the seventh consecutive year for Meet Your Meat. The proceeds raised from this event are used throughout the year to sponsor different events within CAFNR. The club also uses the money to help send about five to 10 club members to the National Cattlemen’s Beef Association Conference.
“I think the thing that makes the event so successful is because consumers have questions, and this event helps us to be transparent with them,” said Charlotte Bader, the club’s student council representative.
Meet Your Meat provides a way to support CAFNR’s Collegiate Cattlewomen and also promote the education of consumers about how and who produces their food.
“I think this is a good way to reach consumers because first of all everyone loves food, so selling food is an attention getter,” Dieckman said. “Also, seeing an actual cow there kind of gives people who are less interested something to look at and catch their attention.”
While the Collegiate Cattlewomen host this event, they also receive support from the industry.
“We reach out to producers around the state as well as agriculture businesses for sponsorship,” Bader said.