In the tight knit community of Waverly, Mo., Peters Market is known as a popular business because of fresh produce and friendly atmosphere. Owner and operator, Paul Peter, has provided quality produce to customers since his first days in the orchard. And he does not plan to stop anytime soon.
“Providing fresh produce to my customers is extremely important to me,” Peters said. “Fresh produce means that my customers are happy, and every business owner wants to see that. It shows them know that they did a good job.”
A lifelong Waverly resident, Peters is an MU graduate with a degree in horticulture and business emphasis. At MU, Peters was an Alpha Gamma Sigma agricultural fraternity member. Upon graduation he returned to Waverly and the family tradition of Peters Market. When Peters entered the family business it had been under ownership of his father and uncle for more than 30 years.
Due to growing popularity, he decided to expand the market. Recently, Wal-Mart became a customer and produce is sold throughout the Midwest. Peters also works with Harvesters, a food bank located in Kansas City, Mo. The donations are distributed to food pantries throughout the Midwest. During the last harvest, Peters donated 18 pallets of peaches and six pallets of apples to Harvesters, which enabled families to receive more than 2,160 lbs. of produce.
“I love that Peters Market donates to Harvesters,” community member Nichole Staley said. “Not a lot of businesses donate to food banks, so knowing that he is choosing to do so is a great thing for our community.”
To keep produce healthy, Peters uses pesticides that prevent diseases and ward off insects. The use of pesticide gives produce a longer life span, which appeals to customers. Peters always thinks of customers first and conducts a high volume of business within community events. Peter’s Market supports the Waverly Apple Jubilee and the Carrollton High School marching band contest.