Flowers have been synonymous with Valentine’s Day since the 15th century. According to Roses Incorporated, around 110 million roses are sold each Valentine’s Day. Millions of people receive these romantic gestures of love, but do not understand the intricate planning and long hours that go into making bouquets.
Kim Martin, Tiger Garden supervisor/plant sciences design instructor at the University of Missouri, explained their staff has been preparing for Valentine’s Day since November by organizing materials they will need. They called in the Valentine’s Day order in December. Even with all of the preparation in advance, it become more hectic as the day gets closer.
The week of Valentine’s Day is full of organizing, stress, and exhaustion for florists.
“I like being a florist before Valentine’s Day,” Martin said. “On Valentine’s Day I’m stressed and exhausted just trying to get through the day. The week after is when I start to feel successful and that I have accomplished something big.”
Martin’s crew at Tiger Garden may pull an all-nighter so they can fill the orders they’ve received. On Feb. 14 they hope to have 200 orders.
“There are probably fifty times more Valentine’s Day orders compared to an ordinary day in Tiger Garden,” Martin said.
Typically, bouquets are prepared anywhere from one to two days before they are picked up. To create the actual bouquet they must first process the flowers and then begin putting greenery into the vases. After the greenery is set in the vases the designers arrange the flowers in an eye-catching blend of color and scent. This wasn’t as simple as it usually is for Tiger Garden this year.
“It was even more stressful this year because we have a whole new system and a different space,” Martin said. “We still have some kinks to work out.”
Behind those angelically scented, and perfectly blooming bouquets lies a stressful, time consuming yet rewarding job. Enjoy your flowers on Valentine’s Day and know that they were created with care.